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Attribute Dependency

Definition: Modifying the existing relationship between a product attribute and the immediate environment, or creating a new link between component and context.

“Dependencies” are often simple relationships between a basic product attribute and the broader context, as is the case with the urban cup holder. Most people take their coffee to go, meaning mobility is an attribute of the product itself.  The urban cup holder can go anywhere, and attach to anything, creating a new and very literal link with the immediate environment.

Attribute Dependencies tend to be more subjective and consumer driven than any of the other patterns, and typically result in a new level of practical functionality that benefits the consumer.  (See above)

However, there are countless instances of Attribute Dependencies where the link  becomes a product attribute in and of itself, and consumers find this link useful or appealing.  (See our post on Coke is 99% Water)

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