jump to navigation

Half-Baked Gifts November 30, 2007

Posted by goodmind in Division.
add a comment

Clear instances of effective Division tend to manifest as instances of clever product packaging.  When a product is purchased from Niemen Marcus,  particularly a gift item, the packaging takes on even greater importance. 


That is why we like the thinking behind the upscale retailer’s take on baked goods as gifts.   The non-perishable ingredients for Nieman Marcus’ proprietary chocolate chip cookie recipe come neatly layered in an attractive Niemen Marcus collectible glass jar. 

It’s a nice combination of kindergarten holiday crafting and powerful luxury brand name.  Even though Division as a gift creates more work for the recipient, it comes off as a more heartfelt effort on the part of the giver.  A box of pre-assembled cookies from Niemen Marcus just wouldn’t taste as good.   


Viva la Revolucion November 29, 2007

Posted by goodmind in Subtraction.
add a comment

We suppose stranger things have happened, but who could concieve that the very men who brought us AOL would eventually provide a much needed update to the traditional payments industry business structure.  Word on the street is that the RevolutionCard better reflects consumer credit card use in online transactions.  Long live chairman Case!

It’s a simple case of Subtraction to be sure.  Revolution Money Inc has removed the name and account number from the physical card, a move that increases security and minimizes the risk of identity theft.  The RevolutionCard is PIN based, so a lost or stolen card is pretty much useless. 

Removing sensitive information from a credit card is a step in the right direction and accurately reflects consumer reality.  Yet the RevolutionCard also wisely accounts for the economic reality of the retail industry.  Subtraction can be applied to create a powerful incentive for merchant adoption, minimizing a harmful convention of the payments industry; the interchange fee

Charging a mere .5%  per transaction, compared to the industry average of 3-5%,  will help promote widespread acceptance of the RevolutionCard by merchants.   A lower interchange fee increases profit margins, and accepting the card requires no initial infrastructural investment. 

The Best Internet Browser November 21, 2007

Posted by goodmind in Task Unification.
add a comment

HEMA has employed Task Unification to develop the most revolutionary online shopping experience since the inception of Amazon.  Hover the mouse over the blue cup to see how all of the products on the page are creatively linked through the cause and effect relationship of their respective tasks. 

Not only is the presentation entertaining, it also pretty much guarantees that the casual internet “window” shopper will be personally engaged with all of HEMA’s products.  It’s so user friendly you don’t even have to scroll down the page to browse the contents. 

Umbrella Assassin November 13, 2007

Posted by goodmind in Attribute Dependency.
add a comment

Sometimes, Systematic Inventive Thinking makes us want to perform a rain dance.  Here is one of those rare instances;

“This unique, funnel shaped umbrella harnesses the flow of rainwater down into its handle, a water pistol. The user can fire at will, maintaining a constant flow of water as long as rain continues to fall!” (via oneplusinfinity)

Free Your Photos November 7, 2007

Posted by goodmind in Task Unification.
add a comment

Digital cameras are pretty cool, and on the whole, make capturing priceless memories a pretty easy process.  Of course, as the technology has evolved, so has our definition of “easy.” 

One of the biggest complaints about digital photography is that once captured, images are forever “trapped” within the confines of the camera.  The prospect of uploading photos onto a computer has become daunting, particularly when we take into account the time spent uploading these same “pics” onto Flickr, Picasa, or what have you.  

That’s why we’re so impressed with the concept behind the Eye-Fi Card. Part SD card, and part flash storage, this little device is also Wi-Fi enabled, so you can upload your memories to your hard drive AND your online sharing site in a single pass. 

It’s a great example of Task Unification that makes a huge difference, even though the tasks being unified weren’t so terrible to begin with.  However, if the digital camera industry is taking suggestions, the next item of business should be finding a way to incorporate tagging into the actually photo-taking process itself.