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Fashionable Facts May 19, 2008

Posted by goodmind in Attribute Dependency.

T-shirt design, though creative in scope, is a surprisingly systematic enterprise when it comes to seeking source material. This process is best described as a type of Attribute Dependency, whereby designers rely on trends in advertising to inform new fashion trends for mass consumption.

As the ad industry’s preoccupation with facts, figures, and numbers becomes more even more severe, t-shirt designers are wont to keep pace with their Madison Avenue counterparts using sophisticated measurements. No longer will it suffice to be a walking advertisement in faux retro branded cotton apparel; all the cool kids are walking statistics.

There is really no other explanation for StatAttak (a StolenShirts SubBrand). Each design makes some manner of pointed social commentary, typically using an alarming statistic about life in an African nation as a metric. Of course, like all good t-shirts, these designs are not without an element of irony; they are printed on American Apparel products. There’s no better way to make a statement about poverty in Zambia than by wearing a $25 t-shirt.

(via How About Orange)



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