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Black Cat, Black Belt, Black Tissue? June 24, 2008

Posted by goodmind in Attribute Dependency.
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Most layman’s knowlegde of the facial tissue industry begins and ends with how the Kleenex brand literally redefined the tissue (i.e. people ask for a Kleenex).  Well, Kleenex better watch out for Daishowa, a Japanese brand overturning color conventions by offering black tissues.

Clearly, a case of Attribute Dependency change, but why?  According to the Japan Trend Shop;

Black is back in Japan, with everyday household items and health goods taking on a darker tone to show casual luxury and sophistication.

black tissues

We admit, these tissues do look pretty sleek.  Plus, the color black certainly suits American cultural associations between tissues, mourning, and funeral attire.  Kleenex is currently running a “Let It Out” campaign, can black tissues for American consumers be far behind?

It’s interesting that when an Attribute Dependency crosses international borders, the meaning of the Attribute change can well, change, but it can still produce a meaningful innovation in the end.


More Hands-Free Technology June 17, 2008

Posted by goodmind in Subtraction.
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The Hands-Free Umbrella is a great idea, not to mention a great example of Subtraction.  It’s also kind of interesting to note that it’s invention was preceded by the need for a hands-free mobile phone. Legislation can speed up the process of Inventive Thinking, but that even a 4,000 year old product can be improved by applying one of the Five Patterns.

(via swissmiss)

Table Talk May 30, 2008

Posted by goodmind in Task Unification.
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Musical Furnishings might seem cheesy at first, particularly since this Task Unification seems to be targeted towards adults.  On second thought, is the “Musical Rumba Series” (pictured below) really all that different from Microsoft Surface?  Aside from the fact that you can actually eat off of this table.

(via Coudal)

Laundry and Ladders May 20, 2008

Posted by goodmind in Task Unification.
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The informing premise behind our framework for Inventive Thinking is that it’s much easier to come up with new ideas within the confines of Five Thinking Patterns.  Limitless brainstorming is rarely successful.

A real world example of this premise, and the pattern of Task Unification is the ironing ladder, available from Tiny Living.  Anyone who has lived in a pint sized apartment knows that the confines of four close walls almost forces the issue of creativity when it comes to arranging furniture.  The ironing ladder combines two functional products in a space saving format ideal for living of any size.

Fashionable Facts May 19, 2008

Posted by goodmind in Attribute Dependency.
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T-shirt design, though creative in scope, is a surprisingly systematic enterprise when it comes to seeking source material. This process is best described as a type of Attribute Dependency, whereby designers rely on trends in advertising to inform new fashion trends for mass consumption.

As the ad industry’s preoccupation with facts, figures, and numbers becomes more even more severe, t-shirt designers are wont to keep pace with their Madison Avenue counterparts using sophisticated measurements. No longer will it suffice to be a walking advertisement in faux retro branded cotton apparel; all the cool kids are walking statistics.

There is really no other explanation for StatAttak (a StolenShirts SubBrand). Each design makes some manner of pointed social commentary, typically using an alarming statistic about life in an African nation as a metric. Of course, like all good t-shirts, these designs are not without an element of irony; they are printed on American Apparel products. There’s no better way to make a statement about poverty in Zambia than by wearing a $25 t-shirt.

(via How About Orange)

Literature Döne(r) Right May 13, 2008

Posted by goodmind in Attribute Dependency, Division.
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Nothing is as entertaining as a witty quip, or scholarly quotation sampled from a dense, wordy work of literature. That’s what makes the Reclam Literature Döner (yes, as in döner kebab so inventive, and such a clever instance of Division.

Similar in principle to the tag cloud, a flash animated cylinder of key literary terms and themes rotates at an eerily realistic, if not hypnotic rate. Clicking on any of the keywords will reveal a quote “fresh from the skewer,” which can be added to your personal Döner, or in other words (no pun intended) to your personal quote library.

The Reclam publishing company has a history of producing literary masterpieces in smaller, more “digestable” samples. Some 140 years ago, Reclam was known for publishing pamphlet versions of multi-volume works, and has managed to remain on the cutting edge “[w]ith an interactive idea that appeals to the generation YouTube, for which even the small books are too wordy, too classical, and too one-dimensional.”

Reclam even makes reading Virgil, or Gunther a social experience; you can recommend your favorite quotes to friends. The only thing missing is an Attribute Dependency change for the English speaking world; those whose German is not up to par will have some difficulty with the Döner. (via Coudal)

Comfort at Cruising Altitude April 23, 2008

Posted by goodmind in Uncategorized.
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The engineers and designers at Delta airlines must have finally taken their first long flight in Economy Class. There’s simply no other way to explain the belated flash of inspiration behind the “Cozy Suite” seats, soon to be installed in Boeing 777’s and 767’s.

A major attribute of the air travel experience, for those “fortunate” enough to snag a window seat, is resting against an unforgiving vertical surface in the vain hope of passing out for the duration of the flight. It’s an easily observable phenomenon, and particularly memorable when some poor soul sitting in an aisle seat tries to take an in-flight nap, only to end up with self-induced whiplash.

Finally, after 80 years of commercial air travel, the Cozy Suite seat enhances the possibility for some shut eye on the red eye by “creating a space for weary travelers to rest their heads.” All it took was a “contoured shoulder area specifically profiled for sleeping,” and a staggered aisle layout, the best Attribute Dependency change at 42,000 ft in the history of aviation.

(via Gizmodo)

The Low E Consumption Diet April 17, 2008

Posted by goodmind in Attribute Dependency.
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With real estate values dropping, and environmental concerns rising, Sustainability Facts for homes might help prospective home buyers make smart decisions. If only the government would bite the bullet and establish consumption guidelines for healthy human impact, similar to what it did for healthy human weight, and daily caloric intake.

Big brother aside, the most compelling component of this Attribute Dependency is how seamlessly the “Nutrition Facts” concept fits in with the upfront presentation (disclosure) of data in the buying and selling of real estate. It almost doesn’t matter if you care about environmental health, or just want to get the most bang for your home heating bill buck; you’ll be looking for the same energy efficiency information regardless. Given our obsession/familiarity with food labels, the recognizable format makes the data, dare we say it, easy to digest as well.

Like Pulling Teeth March 12, 2008

Posted by goodmind in Multiplication, Subtraction.
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Though we wouldn’t necessarily trust the care of our pearly whites to a dentist who advertises on a telephone pole, we are willing to acknowledge a creative take on the traditional format;

What’s bit disconcerting about this instance of Multiplication though, is that the mouth looks decidedly worse for the wear as more people extract (Subtract?) teeth.  Usually its just sad when there are no takers for free firewood, or the services of a tri-lingual nanny.

Motorbike Marketing March 6, 2008

Posted by goodmind in Attribute Dependency.
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Historical baggage aside, Vietnam can conjure up a lot of powerful imagery, and stimulate the senses for a variety of reasons. One particularly multi-sensory experience of note is the traffic.  People don’t carpool, people “bike pool,” sometimes with 3 or 4 people per motorbike. In fact,

“Motorbikes dominate the roads in Vietnam. Research showed that Vietnamese youngsters are particularly passionate about having a stylish bike, and that they are very internet savvy, with almost 70% going online several times a week. Castrol used this insight to create Vietnam’s first web-based reality show.” (via AdAge)

Basically, Castrol took advantage of two powerful Attribute Dependencies of the motorbike’s centrality to promote the brand abroad.  Their web-based reality show was a clear spin-off of MTV’s “Pimp my Ride,” with a loosely translated title of “Up-style My Bike.” This slight thematic adjustment made the concept more culturally relevant, but the truly shrewd Attribute Dependency change was to leverage the heavy street traffic to drive heavy web traffic.  Reportedly, “the site received 444,467 hits, far above average Vietnamese traffic norms of 180,000.”

If site congestion during contest periods made the roads a little more bearable, Castrol’s inventive thinking has already made life easier for the average Vietnamese consumer.  We don’t have enough personal experience with the product to determine whether it has the pleasant olfactory attributes that will further improve the morning commute.