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Half-Baked Gifts November 30, 2007

Posted by goodmind in Division.

Clear instances of effective Division tend to manifest as instances of clever product packaging.  When a product is purchased from Niemen Marcus,  particularly a gift item, the packaging takes on even greater importance. 


That is why we like the thinking behind the upscale retailer’s take on baked goods as gifts.   The non-perishable ingredients for Nieman Marcus’ proprietary chocolate chip cookie recipe come neatly layered in an attractive Niemen Marcus collectible glass jar. 

It’s a nice combination of kindergarten holiday crafting and powerful luxury brand name.  Even though Division as a gift creates more work for the recipient, it comes off as a more heartfelt effort on the part of the giver.  A box of pre-assembled cookies from Niemen Marcus just wouldn’t taste as good.   



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