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Keeping Time With the Piracy Craze August 3, 2007

Posted by goodmind in Attribute Dependency.
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Not since the 1970’s have rhinestones enjoyed such omnipresence in the fashion forward consciousness.  The latest item to be christened with Swarovski Crystal is the Vabene Pirate Watch.

We weren’t quite sure what to make of it at first, since in addition to being a masculine timepiece, the Pirate Watch’s price tag suggests that it will not be available at Walmart along with the rest of the merchandised Pirates of the Caribbean collectibles.  The only way we can find to rationalize the existence of a diamond encrusted Pirate themed luxury watch, for men, is through Attribute Dependency.

Attribute Dependency entails creating a link between discrete product attributes, so that link itself becomes a compelling characteristic of the product.  To state it bluntly, sticking a bejeweled skull and cross bones on an expensive watch makes it an attractive product to a wider demographic with disposable income, than say, a conservative Tag Heuer number.

You know what they say, money can’t buy taste, but it can buy you a Pirate Watch.

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