We’re not quite sure if this is an instance of Attribute Dependency, Task Unification, or Multiplication, but its definately a good idea.  The ubiquitous Nalgene bottles commonly used to contain the beverages of outdoorsmen and underage concert-goers, are now used to contain survival kits for every scenario, in every hue of the rainbow.  You’ve got your car, first aid, preparedness, heat stress, dog and kid all covered, each in a ”signature” colored bottle for branding. 

It’s even more amazing when you consider that Nalgene was originally a manufacturer and distributor of plastic laboratory containers.  We can’t wait to see what they’ll come up with next. 

(via NOTCOT)